zquil  commercials want you to think that their stuff will help you sleep. They compare the sleep that you will get with zquil is like being away from your bed for week. Their trying to show you how good of sleep you'll get with zquil. It's not really telling you how much it helps you with a cold. It's really  for cold so you can go to sleep and get better rest. The commercial is more on sleep it doesn't even tell you about how it helps you with a cold. Some people may take it wrong and use just to go to sleep I know people that do that too. The commercials are funny but it could be sending people just so people can buy there stuff. That's how commercials suck you in so you will watch and the next time your at the store think about it and buy their stuff. that's my review of there commercial.