This ad shows logos and pathos. This ad say that these shoes are lighter faster and cooler this is how they get you to buy the shoe. by saying their lighter that shows how there using logos because logos is when your saying facts about something. they use pathos by say their cooler or faster. they want your feel to get you to buy he shoe because if you feel this way about the shoe you will buy it. that's how this ad wants you to buy this shoe.